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It's quite simple - pheromone perfumes are perfumes formulated with pheromones to increase the chances of attraction to the wearers.
No chants, no spells, no magic wands. Apply, smell, and you're ready.
Just kidding. You'll need some social skills as well - that's another layer which pheromone perfumes can't help.
Pheromones are chemicals capable of acting outside the body of the secreting individual to impact the behavior of the receiving individual.